Mademoiselle B | Design viral

Lifestyle Influencer

Barbara, alias Mademoiselle B, is a lifestyle blogger and influencer in French-speaking Switzerland. The Viral Design team has interviewed her to gain a better understanding of the issues and methodologies intrinsic to this new type of job.

Projet de recherche, financement RCDAV 2017–2019
Haute école d’art et de design – Genève

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Timeline ↦

INTERVIEW: ALL ABOUT INFLUENCERS ^{Geneva 2018}

00:00

Influencing: a Time-Consuming Activity
00:34

Influencers as Trend Setters
01:08

From its Beginnings to Professionalization
02:17

Sharing Tips
02:50

#lifestyle, a hashtag for a lifestyle
03:55

Maintaining your Independence Vis-à-Vis Brands
05:29

Disclosing Commissions from Sponsors
06:33

Preserving Sincerity
08:05

Exchanges and Sharing with the Community
09:29

An Activity Whose Power is Increasing
11:08

Creating Your Own Image
12:20

Encouraging Community Feedback
13:06

The Use of Local Hashtags
13:46

The Difficulties of Passing the Message for Social Causes
15:07

Planning Your Publications
19:17

The Future of Social Networks and Their Evolutions
21:00

The Importance of Creating a Sense of Personal Presence Onscreen
22:24

Sharing Your Private Life and Your Marriage
23:44

The “Insta-Boyfriend”: the Photographer-Boyfriend
25:36

Creating a “Second du Jour”

documents ↦

HER MADEMOISELLE B blog

DIRECTORY ↦

#Influencer